Wyn Lydecker recently coauthored a book on entrepreneurship, The Purpose Is Profit: The Truth about Starting and Building Your Own Business (Greenleaf Book Group). Her coauthor, Ed McLaughlin, bootstrapped his first company, USI, grew it into an Inc. 500 company, and 14 years later sold it to a Fortune 100 company. The book uses the full arc of McLaughlin’s journey, including the failure of a second startup, to reveal the essential business principles all aspiring entrepreneurs need to know, including:
As a special feature, the appendix includes two essential guides: The Startup Roadmap and The Startup Funding Guide.
Learn more about our book, The Purpose Is Profit.