- What is your idea?
- What are you selling?
- Who will buy it?
- Why? i.e., what are the real benefits, and do they satisfy a real need?
- How large is the market of potential buyers, and is it growing?
- Who is your competition, and how is your idea different from theirs?
- What will it take to make and sell your idea as a real product or service?
- How will you get the news out to potential buyers?
- Who makes up the management team and what are their track records?
- How will you make a profit, and how long will it take to do that?
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