Wyn Lydecker has been crafting winning business plans since 1999.

And she has been working with business owners and entrepreneurs since 1990, creating and executing strategic marketing plans.

Wyn founded Upstart Business Planning in 2002. Previously, she was a managing director at Business Plans International and the co-director of the Small Business Resource Center at Norwalk Community College.

She holds an MBA from Wharton and has significant experience in packaged goods marketing and advertising, working on accounts such as Procter and Gamble and Johnson and Johnson. Her freelance clients include J.P. Morgan, Norwalk Community College, MAPC Design Services, and FindWhat.com. She was a columnist for The Darien Times and has been quoted on Inc.com.

Wyn has taught business planning and participated in venture panel discussions. She was a judge for the Connecticut Venture Group's Crossroad's Venture Fair and a workshop leader for the Yankee Expo for inventors.