10 Questions Your Business Plan Must Answer
* What is your idea?
* What are you selling?
* Who will buy it?
* Why? i.e., what are the real benefits, and do they satisfy a real need?
* How large is the market of potential buyers, and is it growing?
* Who is your competition, and how is your idea different from theirs?
* What will it take to make and sell your idea as a real product or service?
* How will you get the news out to potential buyers?
* Who makes up the management team and what are their track records?
* How will you make a profit, and how long will it take to do that?