- What is your idea? Can you communicate it clearly and concisely?
- What are you selling?
- Who will buy it?
- Why? i.e., what are the real benefits, and do they satisfy a real need?
- How large is the market of potential buyers, and is it growing?
- Who is your competition, and how is your idea different from theirs?
- What will it take to make and sell your idea as a real product or service?
- How will you get the news out to potential buyers?
- Who makes up the management team and what are their track records?
- How will you make a profit, and how long will it take to do that?
We use many of these same questions. Then, we help you develop the roadmap to get you where you want to go. Finally, we help you execute your plan.
(c) 2004, 2005, 2006, 2007, 2008 Wyn L. Lydecker
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